I think that because of the number of smartphones, and tablets on the market, it is worth, you started to implement a strategy “mobile first”.
All new websites You should prepare first versions of the device with the smallest monitors, and later on larger screens. This is because when we create a mobile site, which is designed for very small screen, is placed on it only those features that users really need. And going to create a version of the ever-larger screens, add new elements. Such a model of building services is much more efficient than the inverse solution, which is preparing the most elaborate version of the first page, and then – when switching to smaller screens – the disposal of the less needed functionality.
This follows from the fact that the mobile device and use them from the internet very rapidly growing and gaining in popularity. Operators are investing in infrastructure, so mobile network access is widespread, better and cheaper.
It is true also that mobile advertising revenues are still very small part of overall advertising revenue. But I predict that within the next few years this market area will flourish rapidly. Does this mean that waiting times are ads made us HTML5 to work around the limitations of Apple policies?